Semiotic Approach to Visual Communications

The author focuses on the visualization of journalistic content as one of the phenomena of the modern world. Having formulated the goal of the study — to consider the semiotic approach to visual communications (using the example of infographics), the author consistently implements it. This is facilitated by a clearly structured article. The author concretizes the concept of the semiotic approach, visual communications, then these concepts are considered in the aggregate — a semiotic approach as applied to visual communications. The article brought to your attention is a comprehensive study of three modern phenomena: journalism, infographics and media aesthetics.