Images of career: Nine key metaphors

This article examines theorists', practitioners', and workers' extensive use of metaphors in the conceptualization of careers. Metaphor constrains career thinking to powerful stereotypes, yet also extends views through the consideration of alternative metaphors and the creation of new ones. Morgan's (1986) method of multiple metaphor is used to develop an eclectic view of career studies. Nine key metaphors for career are considered—the career as inheritance, construction, cycle, matching, journey, encounters and relationships, roles, resource, and story. These metaphors act as frameworks for much career theory, and each presents specific career issues. Together they have the potential to advance thinking about careers beyond the framing of familiar metaphors, and provide a broader and more inclusive understanding of career phenomena.