Research on the Current Situation of Sports Consumption among Different Occupation Groupings in Hefei

AbstrcatWith the combination of the documentary analysis and social surveys, this paper analyzes and probes into the sports consumption, consumption motivation and consumption structure of different occupation groupings in Hefei. It was found that the conception of consumption is changing, their consumption level in sports is affected by their incomes, and physical sports consumption is very important in consumption structure. Based on the investigation into the current situation and the analysis of the consumption structure, this paper also puts forward some effective suggestions, thereby promoting the consumption level in sports.