Research on incentive model of information sharing in supply chains under asymmetric information

Typically,the supply chain due to supply different environment in which each of the parties,not the same information at their disposal,the demand of information asymmetry effect on the supply chain is particularly important. This paper designed a system of supply chain consisting of a supplier and a retailer under the condition of retailers to master some private demand information,through analyzing the game process between both parties making decisions to establish model. Analyzed the value of information sharing and its likely to encounter resistance,in the final designing the incentive model of information sharing,provides the measures to realize the information sharing,model established and analyzed for the study of supply chain information sharing incentive problems provides advice and help.