CHARACTERISTICS OF MOBILE COMMUNICATION DEMAND: THE CASE OF TURKEY

In this study, different types of demand for mobile communications are discussed and price elasticity, income elasticity and cross-price elasticity of demand are analyzed for the case of Turkey. In the analysis, multiple linear regression approach is preferred and 68 quarterly time series between 2001 and 2017 are used. This study is the most comprehensive and up-to-date analysis of the Turkey Mobile Telecommunications Market and contributes to the empirical market analysis literature. The results obtained are as follows: The demand for access to network has (-1.4) price elasticity, (0.7) income elasticity and (-0.2) cross elasticity. The demand for network usage has (-0.2) price elasticity, (0.4) income elasticity and (0.4) cross elasticity. The demand for mobile diffusion has (-1.3) price elasticity, (0.6) income elasticity and (-0.2) cross elasticity.