最后一英里(运输)
新兴市场
英里
背景(考古学)
分布(数学)
现存分类群
业务
电子商务
营销
多样性(控制论)
长尾
产业组织
计算机科学
地理
万维网
财务
数学分析
统计
数学
大地测量学
进化生物学
人工智能
生物
考古
作者
Milena Janjevic,Matthias Winkenbach
标识
DOI:10.1016/j.tra.2020.01.003
摘要
E-retailers and other companies participating in the e-commerce supply chain are developing a variety of strategies for last-mile e-commerce distribution in urban areas. These strategies must account for a number of elements of local context which can be particularly challenging in emerging markets. Urban last-mile distribution strategies that are specifically tailored to these markets are rarely discussed in the extant literature. This study uses a combination of literature review and case study analysis to establish an integrated conceptual framework that allows to characterize urban last-mile e-commerce distribution strategies in both mature and emerging markets. We then use this structured framework to perform a review and comparison of different last-mile distribution strategies and highlight variables impacting the choice of network design decisions.
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