Differential Susceptibility to Media Effects Model

The differential susceptibility to media effects model (DSMM) is an integrative model to better understand media uses and media effects. The DSMM identifies three types of susceptibility to media effects: dispositional, developmental, and social susceptibility. In addition, it explains which individuals are more susceptible to media effects than others, and how and why media effects can be minimal for most individuals but not so minimal for others.