Continued Influence Effect: A Three-Dimensional Framework Shaping Practical and Theoretical Perspectives

The continued influence effect (CIE) refers to the persistent influence of False Information (FI), even after it has been corrected. This effect has been replicated in numerous experiments and carries significant societal implications. While the existing literature provides various explanations for the CIE, a comprehensive synthesis of these explanations remains lacking. This lack of synthesis hinders the ability to optimize recommendations for mitigating the effect and guiding future research. To address this, a conceptual reorganization of existing explanations is proposed within a heuristic framework encompassing three perspectives: cognitive, motivational, and rational. Drawing on this three-dimensional framework, recommendations are provided for mitigating this social issue and guiding future research.