Analyzing Business English Translation Strategies in the Context of New Media from a Cross-cultural Pragmatics Perspective

With the development of economic globalization, international trade and cooperation are becoming increasingly close.Business English translation, as the basis of international business activities, has shown an increasingly important role in international communication.In the context of new media, business English translation faces challenges.Based on the differences of cultures, the strategies and paths of business English translation can be explored from the perspective of crosscultural pragmatics, and the translation skills should be fully used to understand the cultural differences and improve the quality and effectiveness of business English translation.