Art-ificial Intelligence: The Effect of AI Disclosure on Evaluations of Creative Content

The emergence of generative AI technologies, such as OpenAI’s ChatGPT chatbot, has expanded the scope of tasks that AI tools can accomplish and enabled AI-created creative content. In this study, we explore how disclosure regarding the use of AI in the creation of creative content affects human evaluation of such content. In a pre-registered experimental study, we show that AI disclosure has no meaningful effect on evaluation either for creative or descriptive content. We discuss the implications of this work and outline planned pathways of research to better understand whether and when AI disclosure may affect the evaluation of creative content.