Polyhedral clinching auctions and the adwords polytope

A central issue in applying auction theory in practice is the problem of dealing with budget-constrained agents. A desirable goal in practice is to design incentive compatible, individually rational, and Pareto optimal auctions while respecting the budget constraints. Achieving this goal is particularly challenging in the presence of nontrivial combinatorial constraints over the set of feasible allocations. Toward this goal and motivated by AdWords auctions, we present an auction for polymatroidal environments satisfying the above properties. Our auction employs a novel clinching technique with a clean geometric description and only needs an oracle access to the submodular function defining the polymatroid. As a result, this auction not only simplifies and generalizes all previous results, it applies to several new applications including AdWords Auctions, bandwidth markets, and video on demand. In particular, our characterization of the AdWords auction as polymatroidal constraints might be of independent interest. This allows us to design the first mechanism for Ad Auctions taking into account simultaneously budgets, multiple keywords and multiple slots.