有用性
人气
来源可信度
广告
感知
同性恋
营销
忠诚
业务
心理学
消费者行为
质量(理念)
社会心理学
可靠性
哲学
神经科学
法学
认识论
政治学
作者
Raffaele Filieri,Fraser McLeay,Bruce Tsui,Zhibin Lin
标识
DOI:10.1016/j.im.2018.04.010
摘要
Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth (eWOM) contexts. Results highlight that popularity signals, two-sided reviews, and expert sources (but not source trustworthiness) are perceived as helpful by consumers to assess service quality and performance. Although two-sided reviews exercise a significant influence on perceived IH, their influence on purchase intention was indirectly mediated by IH. IH predicts purchase intention and partially mediates the relationship between popularity signals, source homophily, source expertise, and purchase intention.
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