竞赛(生物学)
营销
广告
业务
社会化媒体
社交媒体营销
社会营销
数字营销
政治学
生态学
生物
法学
出处
期刊:Journal of Advertising Research
[World Advertising Research Center]
日期:2015-09-01
卷期号:55 (3): 232-236
被引量:43
摘要
The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using five percentage-weighted criteria: The shortlisted entries came from 11 different markets around the world
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