Journal Article Experiments in Constrained Choice Get access Barbara Kahn, Barbara Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Moore, William L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Rashi Glazer Rashi Glazer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 96–113, https://doi.org/10.1086/209096 Published: 01 June 1987 Article history Received: 01 February 1985 Revision received: 01 November 1986 Published: 01 June 1987