Grocery Shopping

This research investigated the influences of socioeconomic characteristics of individual travelers and of the environments where the travelers live and shop on choice of travel mode for grocery shopping. The data on travel for grocery shopping came from 2,001 respondents to the 2009 Seattle Obesity Study survey in King County, Washington. Eighty-eight percent of the respondents drove to their grocery stores, whereas 12% used transit or taxis, walked, biked, or carpooled. The addresses of 1,994 homes and 1,901 primary grocery stores used by respondents were geographically coded. The characteristics of built environments in the neighborhoods around homes and grocery stores and the distances between those homes and stores were measured in a geographic information system. Four binary logistic models estimated the impact of individual socioeconomic characteristics, distance, and built environments around homes and grocery stores on the travel mode used for grocery shopping. Fourteen variables were significantly related to mode choice. The strongest predictors of driving to the grocery store were more cars per adult household member, more adults per household, living in a single-family house, longer distances between homes and grocery stores (both the stores used and the nearest stores), and more at-ground parking around the grocery store used. Higher street density, more quick-service restaurants around homes, and more nonchain grocery stores near the primary grocery store used were related to not driving. Results suggested that reductions of distances between homes and grocery stores, clustering of grocery stores and other food establishments, and reductions in the amount of the parking around them could lead to less driving for grocery shopping.