Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking

Journal Article Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking Get access Naomi Mandel Naomi Mandel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 30, Issue 1, June 2003, Pages 30–40, https://doi.org/10.1086/374700 Published: 01 June 2003