Research on the Satisfaction of Beijing Waterfront Green Space Landscape Based on Social Media Data

Urban blue–green space is essential to the normal functioning of the urban landscape ecosystem, and it is also a significant metric for assessing the quality of urban human settlements. In China’s territorial space planning, the overall planning strategy’s implementation depends on constructing the blue–green space network in the urbanized construction area. This paper used 85 typical riverside parks in Beijing’s blue–green space as the research object, collecting and analyzing multiple social media user data. It explored the main factors that influenced people’s satisfaction with the landscape design and sensory perception of urban waterfront green space from the perspectives of parks beside different river systems, parks of different types, and parks in different districts. The distinction between urban waterfront green space evaluation was further discussed through variance analysis. The research revealed the following findings: (1) by comparing the total number of park reviews in different seasons, it could be observed that tourists evidently preferred the spring landscape, and the winter landscape construction of waterfront green space needs to be improved. (2) By comparing the review stars of different parks, it could be observed that tourists appreciated parks with multiple functions, excellent recreation facilities, complete management services and parks close to the city center. Functions and services became important influencing factors for park evaluation. (3) There was room for improvement in water ecology in the river landscapes of parks adjacent to various river systems, and people paid more attention to the level of service facilities. (4) According to different categories of parks, people’s demand for service facilities, activity organization, cultural displays and other aspects was different. (5) Among parks in different districts, people preferred the distinctive animal and plant landscapes and recreational activities of parks in districts on the outskirts of the city. According to the conclusions, suggestions were made for optimizing and improving Beijing’s waterfront green space, providing managers with technical support and a basis for decision-making.