Many libraries have undertaken "serial conversion" projects to provide access to serial bibliographic and holdings information in online catalogs. Access to serial information now extends beyond individual library catalogs to global catalogs and other bibliographic resources via the Internet. A project was undertaken at the University of Northern Colorado Libraries to provide bibliographic and holdings information in the online catalog for all serials in the Libraries' collections. The project became a catalyst for change within the library organization and will provide long-term benefits to the University Libraries and expanded access to serial information for the academic community.