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What considerations should be made to increase social value of a young company

作者
Moritz Engbers
摘要

This research demonstrations how young social entrepreneurs are able to increase their social return in their first years of existence. Having an extended network with valuable partners pursuing the same objective in society is essential for not only success in the market, but also for survival through the first years of existence as a social entrepreneur. This research makes a distinction between organizations that create social progress through their core business and those organizations that create social progress by usage of financial returns. Either way, effectiveness of the organization can be found in cooperation within a network without competition to pursue the same goal. As a young entrepreneur it is difficult to obtain roots in the current competitive market. Growing interests arises around the area of social responsibilities an organization has. It becomes increasingly difficult for contemporary organizations to avoid their social contributions. Those parties that are able will punish those organizations that are not paying attention to others then their own concerns. For example, much governmental procurement requires organizations to prove that they are socially responsible in order to be eligible for a procurement. Additionally, to obtain an enhanced stakeholder empathy and support, their specific interest for wellbeing of the society and environment should be taken into account. All positive changes in a community an organization is able to generate, which are not in direct favour of their own commercial interests, can be scaled under the generation of social return.

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