While many researchers have examined strategies for revitalizing downtowns, few have done so in small or mid-sized legacy cities. This article adds to the literature by examining 1263 survey responses to statements about potential improvements to the downtown area of Flint, Michigan (USA). Descriptive statistics were used to identify perceptions of the most promising strategies for improvement. Those strategies were further analyzed using regression methods, to determine which characteristics of participants influenced responses. We found that while there are many improvements that might encourage people to come downtown – such as reducing crime, having more to do, making parking easier, and having suitable housing – some traditional improvements advocated by planners (involving proximity, walkability, and bikeability) were not desired. Additionally, we found that responses appeared to be influenced by age, residency status, and perception of downtown, but not by education level, frequency of visiting, or whether or not one currently works downtown.