An Analysis of the South African Automotive Industry Local Content as an Approach to Global Competitiveness

This paper attempt to analyse the global competitiveness of the South African automotive industry with a major focus of it local content and importation of automotive components, a well-structured questionnaire was developed after a careful literature review and administered in the case studies automotive industries, the analysis indicates that importation of cheap automotive components have a negatively impact on the South African automotive industry and proper control of importation will be a possible solution for a well balance and competitive improvement for the South African automotive industry.