Intentions to Use AI-Powered Human Resource Management for Talent Retention in the Hospitality Industry

This chapter investigates managers' intentions to use AI-powered human resource management (AI-HRM) systems for talent retention in the hospitality industry through an extended Technology Acceptance Model (TAM). Using a convenience sample of 110 respondents, including managers, executives, and office heads, the study examines key determinants influencing adoption intentions. In addition to the core TAM constructs, the model incorporates trust in AI, attitude toward AI-HRM, and AI literacy to provide a more comprehensive understanding of technology acceptance. The findings indicate that higher levels of trust and greater AI literacy significantly enhance intentions to adopt AI-HRM practices for talent retention, whereas attitude toward AI-HRM showed no significant effect. The study underscores the importance of fostering organizational readiness and managerial confidence in AI systems to support effective human resource strategies. Overall, the chapter offers valuable insights for hospitality organizations seeking to leverage AI to achieve sustainable talent management outcomes.