Playing It Safe: Susceptibility to Normative Influence and Protective Self‐Presentation

Journal Article Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation Get access David B. Wooten, David B. Wooten Search for other works by this author on: Oxford Academic PubMed Google Scholar Americus Reed, II Americus Reed, II Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 551–556, https://doi.org/10.1086/425089 Published: 01 December 2004