广告
业务
心理学
营销
调解
品牌资产
调解
感知
品牌知名度
作者
Soojung Kim,Jinju Jang,Insin Kim
标识
DOI:10.1080/15568318.2021.1914788
摘要
Airline companies have implemented cause related marketing (CRM) to contribute to sustainable development and gain competitive advantage in the market providing identical services and products. Thi...
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