Knitting masculinities: How men are challenging masculinity and needlework in a post-pandemic age

The JW Anderson patchwork cardigan from the spring/summer 2020 menswear collection has become an iconic fashion item during the COVID-19 pandemic. Worn by Harry Styles, the cardigan inspired a worldwide TikTok trend of crafting and DIY-ing a replica at home with over 90 million views to date. In response, JW Anderson published the pattern online and the V&A museum acquired the knitwear for its permanent collection. One year later, Olympic gold medallist Tom Daley was pictured knitting in the stands at the 2020 Olympic games – a craft he had picked up during the lockdowns. Both instances are challenging the notion of knitting and needlework as a feminine craft. In the past, men who embroidered, knitted or sewed their clothes were designated as infantile, effeminate and deviant from the hetero masculine norm. In today’s post-pandemic climate, these associations are being challenged. Taking the cardigan and the resurgence of needlework as a case study, this article investigates the ways the COVID-19 pandemic influenced contemporary fashion consumption and re-stitched the meaning of male knitting. Focusing on the transformative aspects of slow fashion and gender fluidity in contemporary society, this article draws on a theoretical framework deriving from queer theory and sustainable fashion. Coined by Kate Fletcher, slow fashion encompasses a recalibration towards a focus on high-quality items over quantity and a slower production that does not exploit natural and human resources. Judith Butler’s notion of gender performativity exposes gender as a social construct produced and maintained by a stylized repetition of acts, such as commonplace speech or nonverbal communication. Analysing the resurgence of male needlework through this critical lens, this article argues that it is the result of seismographic shifts within the contemporary fashion and popular culture that have been accelerated by the COVID-19 pandemic. Disrupting the fashion industry profoundly on a global scale, this article discusses how the pandemic can be seen as a catalyst for fashion in renegotiating masculinities.