Research on Dynamic Visual Extension of Pingyang Woodblock New Year Pictures

With the continuous change and expansion of media communication channels and methods, the spread of multimedia integrates words, graphics, colors, animation, sound effects and images. The brand is becoming more and more diversified, and the presentation of the visual form of the brand is also changing. Pingyang woodcut reflects the simple customs of the Loess Plateau, with realistic folk pictures, is a collection of historical portraits of people's life and emotional sustenance. In recent years, the development momentum of dynamic signs is booming. The development potential of dynamic signs in the future has attracted the attention of many scholars, and the research on it is also increasing. The production and sale of New Year pictures in some places are still going on, although it is difficult to compare with that in those years, it is still full of vitality. If Pingyang board New Year pictures want to develop continuously, they need to incorporate new things. Therefore, once again, the folk culture and art with artistic value are deeply excavated and carried forward, and the national image of the new era with the connotation of national traditional culture is shaped, which is transmitted through dynamic forms of expression. This paper mainly explores the visual experience of traditional folk art Pingyang new year pictures in dynamic design. Make China's dynamic deeply rooted in the soil of national culture, and create a development road that can be extended with the distinctive characteristics of Pingyang New Year pictures.