Designing interaction with consumer products in a multisensory virtual reality environment

In the domain of industrial product development, products have been traditionally communicated to final users by means of technical drawings, sketches and physical prototypes. Recently, companies have tended to develop digital versions of products, which can be used with the purpose of communicating a new product to users, and also with the aim of allowing users to evaluate the product and its variants before its physical construction. Virtual prototyping is a relatively recent practice used in various industrial domains, which aims at anticipating a product that does not exist in reality yet. This practice can be used for evaluating the aesthetic quality of a product, its functional features and also its ergonomic and usability aspects. Current virtual reality technology well supports the implementation of effective virtual prototypes. In fact, one can touch, move, manipulate, and operate the virtual prototypes of products, such as household appliances, electronic devices, etc., with a good degree of realism. In order to do this, the interaction with virtual prototypes is multimodal and multisensory, and is often based on the combination of visual, haptic and auditory modalities. This paper shows how virtual prototypes can be used instead of physical artefacts or mock-ups for the communication of a new product or of variants of an existing product, and for the preliminary evaluation of its usage. The effectiveness of this practice is proved by tests performed by users.