“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption

Journal Article “So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption Get access Gergana Y. Nenkov, Gergana Y. Nenkov Search for other works by this author on: Oxford Academic PubMed Google Scholar Maura L. Scott Maura L. Scott Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 2, 1 August 2014, Pages 326–341, https://doi.org/10.1086/676581 Published: 17 April 2014