Green innovation strategies and firms’ internationalization

Abstract It is well established in the literature that a firm’s innovation can promote its exports through demand-pull and/or regulatory channels. However, there is a lack of knowledge on whether green innovation strategies affect a firm’s international expansion. In this study, we depart from the existing literature by considering the introduction of environmental innovation as an antecedent factor that creates incentives for a firm to enter new markets and to be persistent in export activities. In particular, we investigate whether strategies aimed at reducing energy or water consumption and taking care of the environment have an impact on the probability of being an exporter and on the probability of continuing to export. The results, for a panel data of Spanish firms, confirm the existence of a premium on the probability of entering and remaining in international markets. Commitment to green innovation strategies, such as reductions in energy and water consumption or the minimization of environmental impact, generates a premium for companies that internalize their activities.