Embracing Technological Disruption

In recent years, the tourist and hospitality business has undergone substantial technological disruption due to the rapid progress and use of artificial intelligence (AI) based solutions. This research study seeks to investigate the present status of AI implementation, namely chatbots, in the tourism and hospitality industry. It will analyze the primary factors that motivate the acceptance of these revolutionary technologies, as well as the obstacles encountered, and the services offered in accepting them. The article examines the use of AI in improving the customer experience, streamlining operations, and fostering innovation in different parts of the tourist and hospitality business. This is done by doing a thorough study of relevant literature and analyzing case studies from the industry. The results of this study can provide valuable insights for decision-making, influence future research priorities, and ultimately assist the industry in effectively utilizing AI to remain competitive and adaptable to the changing demands of customers in the digital era.