The Relationship between CSR Engagement and Financial Performance of Listed Publishing Enterprises in China: The Moderating Role of Executives' Overseas Experience

As the pacesetter of cultural construction, publishing enterprises should not only insist on giving priority to social benefits, but also speed up the transformation and upgrading to improve economic benefits. Actively engaging in corporate social responsibility (CSR) is the core means to realize the unification of social benefits and economic benefits. We take the data of listed companies in China's publishing industry from 2010 to 2019 as a sample and confirm that publishing enterprises' active engagement of corporate social responsibility can promote the improvement of financial performance. In addition, executives' overseas experiences will promote the positive impact of CSR engagement on financial performance. The conclusion suggests that publishing enterprises should improve the operating model of corporate social responsibility, and actively try to recruit high-quality executives with overseas experience in the process of talent recruitment and introduction.