Marketing the City: Concepts, Processes and Dutch Applications

The successful functioning of many urban activities, whether in the collective or private sectors, is dependent upon the market context in which they are set. City marketing is increasingly being used to denote specific planning actions designed to improve the market position of cities. This paper will define city marketing in contrast to more traditional methodologies of urban and regional planning, placing it in its conceptual and methodological context. It will review current applications of the approach in the Netherlands, raising wider implications for urban analysis and urban management