概念化
旅游
透视图(图形)
共同创造
心理学
领域(数学)
应用心理学
营销
业务
计算机科学
政治学
数学
人工智能
法学
纯数学
作者
Ana Cláudia Campos,Júlio Mendes,Patrícia Oom do Valle,Noel Scott
标识
DOI:10.1080/10548408.2015.1118424
摘要
This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
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