THE SEARCH ON THE EXPLOIT MACNINATION OF THEME PARK

The exploit machination is in backward status in tourism research usually. Based on many examples and studies in China, summarized two kinds of models on exploit machination such as single and all-round machination. Pointed out that there were four stages mainly such as choose market, enter market, enlarge market gradually and remain market stages; and by using the theme park probing the eight contents such as program background and exploit circumstance, market analysis and exploit features, products exploit machination, image design, economy investment and output, sales machination, continuous development and public-relation machination. At last, pointed out some tendencies on the theme park and the four principles during the machination.