This chapter builds upon MacCannell's second gaze to propose a third gaze: a gaze that offers a deeper look into the gaze, and this time goes truly beyond the visible to reach the invisible in the unconscious of the host gaze. The third gaze is ingrained in psychoanalysis and psychoanalytical concepts and theories advanced by Freud and Lacan. Similar to Foucault's gaze of the medic, this gaze is the gaze of the tourism academic upon the gaze of the tourism gaze. The third gaze is defined as the gaze of the gazer upon the gaze of the gazer gazing upon the object of the gaze. The intention of this gaze tries to understand the 'whys' of the host gaze from a psychoanalytical perspective.