Factors and strategies influencing online course design decisions: A study of ENCGO students’ perception of the online course design

Designing online learning in this digital age requires a mindset that places a greater emphasis on how learners respond cognitively, emotionally, behaviorally, and socially in a dynamic learning ecosystem (Conceicao& Howles.2021).Currently, in Moroccan higher education, we need an actionable framework that fosters effective online course design decisions through using recent research on the learner experience design.The purpose of this study is to provide Moroccan teachers with an understanding of the possible use of effective strategies in designing their online course; namely: participatory design, visual design, emotional design, design thinking.Moreover, the study investigates on Moroccan business school ENCGO student's perception of the course design.The User Experience Design for learning model (UXDL Zen, P.2017) is used as a methodological framework.Students feedback illustrates how they perceive and see the changes and how the changed approach in design influences their motivation to learn.Students needs and goals change over time, technology also changes, thus to reach a deeper and meaningful learning outcome in online environment, and a greater learner engagement, new mindset and flexibility are required in designing online courses, through preserving and being in harmony with the Moroccan students needs and skill demand.