概念化
旅游
维数(图论)
营销
相关性(法律)
心理学
实证研究
样品(材料)
社会学
广告
业务
政治学
认识论
计算机科学
哲学
人工智能
色谱法
化学
数学
法学
纯数学
作者
Cecilia Ngwira,Vincent Wing Sun Tung,Serene Tse
标识
DOI:10.1177/00472875221127684
摘要
Tourism research has flourished over the last decade, providing novel insights and deepening the literature on destination branding and tourism experiences. Consequently, the initial conceptualization of destination brand experience (DBE) as a four-dimension concept may not fully capture the field’s expanded knowledge-base. The present study seeks to extend the conceptualization of DBE into six main dimensions (i.e., relational; spiritual, sensory, cognitive, affective, and behavioral) and provide empirical support for this extended conceptualization from a sample of tourists at Lake Malawi in Africa. The study contributes by providing support to the relevance of “relational” and “spiritual” dimensions as additional components of DBE. It offers insights to destination marketing organizations toward facilitating relational and spiritual dimensions that may be particularly relevant when tourists seek recovery and social experiences as travel and tourism re-emerges from the pandemic.
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