The digital presentation of human-oriented urban design

With the process of modernization and industrialization, cities are increasingly becoming homogenous. The place value and vitality of cities are seriously lacking with a declining trend. Therefore, in recent years, China has proposed the core concept of human-oriented urban construction and development. However, the multi-scale characteristics of urban morphology are difficult to be understood and reconstructed through traditional top-down design processes due to limited individual perception and cognitive abilities. Today, digital technology has changed this situation, which provides both direct and indirect means to gain a deeper understanding of the city. Therefore, to achieve a greater depth with more precise sense of scale, and represent regional personality and cultural diversity, this article proposed a concept of experimental mastery of full-chain space of multi-scales in the city, which is promising to coordinate the global and local, groups and individuals. This research can: help overcome the various drawbacks during the development of traditional urban design; change the urban order and development model that is believed to be “one change fits all” under the influence of modern urban design paradigm and ideal utopia; improve the personalization and accuracy of public participation through digital presentation; promote human-oriented and sustainable urban design, as well as the growing needs of the people for a better life.