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The Role of Perceived Value, Perceived Enjoyment, and Brand Love in Predicting Consumer Purchase Intention: A Study of Online Shopping in Malaysia
感知价值、感知享受和品牌喜爱在预测消费者购买意向中的作用:马来西亚网上购物研究
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DOI |
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其它 | By Mohd Suki, Norazah, et al. (2015) |
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