| 标题 |
[高分]
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Consumer Research 作者:Thomas J. Olney; Morris B. Holbrook; Rajeev Batra 出版日期:1991-03-01 |
| 求助人 | |
| 下载 |
PDF的下载单位、IP信息已删除
(2025-6-4)