| 标题 |
When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers' impulsive buying
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| 其它 | Liu, ZX (Liu, Zixuan) [1] , [2] ; Zhong, SQ (Zhong, Shiquan) [1] , [2] ; Jia, N (Jia, Ning) [1] , [2] ; Zhang, JM (Zhang, Jiemin) [3] ; Lee, LK (Lee, Likchern) [1] , [2] |
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(2025-6-4)
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