| 标题 |
Brand extension failure and parent brand penalty: The role of implicit theories |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Consumer Psychology 作者:Shailendra Pratap Jain; Pragya Mathur; Mathew S. Isaac; Huifang Mao; Durairaj Maheswaran 出版日期:2023-01-10 |
| 求助人 | |
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(2025-6-4)