| 标题 |
Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of the Academy of Marketing Science 作者:I. M. Martin 出版日期:2005-06-17 |
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(2025-6-4)