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Functional or social? Effect of bullet screen type on consumers' continuous watching intention in e-commerce live-streaming. Journal of Research in Interactive Marketing
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| 其它 | Ma, J., Zhang, D., Fu, L., & Zhou, W. (2025). Functional or social? Effect of bullet screen type on consumers' continuous watching intention in e-commerce live-streaming. Journal of Research in Interactive Marketing, 19(4), 651-672. |
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(2025-6-4)
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