| 标题 |
Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing 作者:Anatoli Colicev; Ashwin Malshe; Koen Pauwels; Peter O’Connor 出版日期:2017-08-24 |
| 求助人 | |
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(2025-6-4)