Midday with Ray Martin : a semiotic analysis

The central argument of this thesis is that while elements of semiotics (in particular, codes and discourses) can be applied to the analysis of \nmedia texts it is not sufficient on its own to provide information about the audiences' response to those texts. \nIt is safe to say that existing literature supports the conceptual framework of semiotics. Indeed this thesis advocates the application of semiotics as a appropriate methodology for analysing Midday with Ray Martin quite effectively. \nHowever this thesis looks at Midday with Ray Martin as a television \nprogram which forms meaning at the moment of the text and argues \nfor a particular content arrangement of what is broadcast. In doing this, \nthe thesis develops an argument for making meaning outside the text \nand in conditions of practice which have other social and cultural \nsignificance for the audience. That is to say, it concentrates on a shift \nfrom what the text means to what the audience might actually do with \nthe text.