Distortion of Price Discount Perceptions: The Right Digit Effect

Journal Article Distortion of Price Discount Perceptions: The Right Digit Effect Get access Keith S. Coulter, Keith S. Coulter Search for other works by this author on: Oxford Academic PubMed Google Scholar Robin A. Coulter Robin A. Coulter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 34, Issue 2, August 2007, Pages 162–173, https://doi.org/10.1086/518526 Published: 01 June 2007