Destination Choice In German Winter Sport Tourism: Empirical Findings

Abstract Introduction . Despite the fact that sport tourism plays an important role in upland destinations, as a field of research it is still characterised by a knowledge deficit. Material and methods . Active winter sport tourists at two upland destinations were compared in terms of socio-demographic variables, the importance of destination choice criteria, and travel behaviour in order to give recommendations to destination management organisations. Conclusions . There were significant differences between tourists at the two destinations. Consequently, advantages may be gained from the development of destination-specific marketing strategies.