The Associative Way of Thinking in the Creativity of Graphic Design

Association is the basic way of creativities and new ideas in artistic creation,and the associative way of thinking in graphic creativity,which is the most important for the creative graphic design.The paper discusses the associative way of thinking in the creativity of graphic design from six aspects of the associations among images,the association between the concepts and the images,the association between an image with many meanings and a meaning for many images,the association of the meanings of the concept and the image,the reverse association,and the causal association