Path Innovation of Online Ideological and Political Education for College Students in the Context of “Internet+”

In the era of “Internet+,” the mode of ideological and political education (IPE) in colleges and universities is undergoing a fundamental transformation. With the rapid development of digital technologies, network platforms have become the primary channels for college students to acquire information, form values, and express opinions. Traditional IPE approaches that rely on one-way indoctrination and offline communication no longer meet the needs of the digital generation. This paper explores the innovation paths of college students’ online IPE within the “Internet+” framework. It analyzes the challenges of fragmented communication, value pluralism, and emotional alienation, while proposing strategies based on digital integration, interactive participation, and intelligent guidance. The study argues that the modernization of IPE must embrace technological empowerment and audience-centered design, forming a multi-dimensional, participatory, and value-oriented online education ecosystem. Through theoretical analysis and structural reconstruction, this paper provides a feasible model for the sustainable development of IPE in the digital age.